
We are the cell phone generation. Don’t believe me, look at the people around you. In restaurants, grocery stores, shopping malls, on the street, on the subway, in the car sitting next to you at the red light; cell phones aren’t merely sitting in a purse or in a pocket waiting to accept an incoming call. With their internet browsing capabilities, cell phones have taken our ADD to the next level. Don’t have anything to do? Take out your cell phone, google. Doing something? Might as well grab your phone anyway and check your email, multi-tasking is so in right now. Beyond the inbox and easy entertainment (Angry Birds, anyone?), what does this mean? A lot actually. The accessibility of documentation today is astounding. Nearly all cell phones have camera or video capability. In a matter of moments (and a flip of a phone), an individual can make the transition from eyewitness to news correspondent. Mankind is now an army of citizen journalists, poised to invade the news journalism world; problem is only few recognize their potential. Everyone should take a cue from Janis Krums, who posted one of the first photos of the Hudson River Landing on the internet via his Twitter. Another fine example of citizen journalism is the Battle at Kruger. Though it was captured not on a camera phone, but on a digital camera, it is still easily one of the most incredible documentations of the animal kingdom in history; a once in a lifetime encounter. Was it captured by a professional videographer? A National Geographic reporter? No, just a tourist on a safari. That amateur video has become one of the most popular videos on YouTube with nearly 55 million views, and has made that tourist a very wealthy man. Pop Quiz: A well-known actor and comedian is heckled during his stand-up routine and he has a category 5 meltdown. You immediately:
A. Play possum & stay under the radar to avoid the wrath of comedian scorned.
B. Elbow your boyfriend/girlfriend/mother/brother/best friend forever and mouth, “What the…”
C. Grab your camera phone and start rolling.
If you didn’t answer C, you are in the wrong place.
One audience member knew our cardinal rule (Thou shalt film any and all public meltdowns), and caught Kramer lose his kool. On the camera phone video, comedian Michael Richards of Seinfeld fame launches into a racial slur filled tirade, which was broadcast everywhere from gossip blogs to CNN.
The moral of the story (as well as Bideo’s call to arms): If you find yourself witnessing crashes, splashes, brawls, or salacious celebrity slip-ups; grab your BlackBerry, Droid, iPhone, etc. etc. etc., and start recording. Then post it to Bideo, sell it to a major publication, and buy a yacht.